Aston Strategy 2018 to 2023
The development and articulation of Aston University’s strategy gives us the opportunity to communicate clearly our ambition, our objectives, and our priorities; to state what is most important to us, and to identify our points of distinction.
This strategy has been framed differently from most university strategies, and deliberately so. Most strategies are defined around the principal activities of the university; usually research, education, and engagement.
Instead, we have structured this strategy around the beneficiaries of Aston University, who are the parties external to the University and whom we exist to serve. We will continue to offer support to our beneficiaries because their future success is critical to us.
We have categorised our beneficiaries into students, external organisations (comprising businesses, public entities, the not-for-profit sector, and the professions) and Birmingham and the West Midlands region.
These groups do not only benefit from their engagement with us; they are also, directly or indirectly, the providers of almost all the funding on which we, and other universities, exist. If we understand and meet the needs of our beneficiaries, our future success is well-assured.